26 Dec Achieve a Toxin-Free Lifestyle for your Principal
Achieve a Toxin-Free Lifestyle for your Principal
By Matt and Beth Bittenbender, Founders of Pure Strategies, LLC
If you had the means to care for your home without using toxic chemical solutions, would you? You or your principal may already recognize the irony of using toxins to get rid of the dirt and germs that may make us sick. With the VOCs and residues that chemicals leave behind it’s easy to understand how our health becomes impaired through their absorption, ingestion and inhalation.
We have a strange relationship with chemicals. We’re indoctrinated from birth that chemicals are good for us. But consider that cleaning products represent the majority of toxins that we encounter indoors. Even “green” products generally employ the same toxic chemicals as traditional products, albeit in lower quantities. But low doses matter. If you clean with less poison, it is still poison.
It may shock you to learn that the average person is born with nearly 300 man-made chemical compounds already in our bodies, approximately 30 of which, like PCBs and DDT, were banned by the EPA decades ago. Over long periods of time, unknown quantities of these compounds take up permanent residence in internal organs and fat cells. Their presence in our bodies increases potential risks of myriad disorders: sterility, miscarriages, asthma, chronic fatigue, hormonal imbalance, premature menopause, weight gain, diabetes, nerve damage, autism, and most often, various forms of cancer. By 2020 it is estimated that a staggering 1 in 3 women will develop some form of cancer by age 60, while half of all men will be at risk of the same.
We may not be able to change the outside world, but we can certainly control what we use in our homes. Pure Strategies was established to revolutionize how we care and maintain our homes and how those things affect our lives. We know that a home is a place of solace not only from the daily rigors of life, but also a clean and healthy refuge from environmental contaminants beyond the front door. We live in a world of chemistry, but not all chemistry is toxic.
Our approach is to educate clients on how to purge toxins from their properties, even the ones who think they can’t live without them. We understand that a holistic approach is crucial to meeting expectations and we tailor a solution for each family’s unique needs and goals.
We believe you should always use the right tool for the job. Understand there is no single toxin-free technology that cleans all things best, no matter what manufacturers or sales people may say. Instead, we share our expertise in the many products and solutions available, while always keeping an eye toward emerging technology.
When implemented properly these approaches save time through superior performance and money through the elimination of a chemical inventory.
It is important to also note that not all technologies are created equal. As with anything there are good products and snake oil. Choosing the latter can quickly discourage you and make you regret the entire venture. We recommend only the products and companies that we’ve come to trust ourselves through proven results, engineering and laboratory testing.
Once the ideal cleaning system is in place we document procedures for household reference and fully train staff in the products and procedures we recommend. We then begin removing cleaning chemicals from the home. There may be some resistance among the staff at first, but when they quickly start to see the results, they realize that this new system not only works but also keeps them and their employer safe.
How often we’ve heard, “It’s just cleaning. How hard can it be?” As far as your principal is concerned, your answer is “It’s not. I’ll get it done!” That’s the nature of the job and estate managers know better than anyone that getting it done quickly and effortlessly is the only acceptable option. The house or boat cannot be neglected while you figure it out. It’s not acceptable for the family to be uncomfortable during the transition. Grumbling staff who complain that it doesn’t work make your life difficult. You can’t waste time trying out all of the options until you get it right. We understand that you can’t and won’t entertain these are risks as it could reflect badly on you.
In one real life example, we noted a client had a top of the line electrolyzed water system. Upon further investigation, it was clear that it was improperly installed. The staff had not received training on how to use or fix it. Furthermore, everyone expected it to be a silver bullet solution. They were understandably disillusioned and ceased using it despite the principal’s desire to clean without toxic chemicals. It wasn’t the technology that failed; it was the strategy.
The best way to proceed with confidence is to have an expert identify issues and define a clear action plan, allowing you to save the time in researching science, case studies, product testing and troubleshooting. Principals will have questions, and you will need concise, informed answers. With the experience and research that Pure Strategies brings you have ready access to the information you need.
There will be challenges, but the results are invaluable. We all know that change in any system can be stressful. If it’s not executed properly, the results will be less than desirable. On the other hand, a well-planned strategy creates a worry-free transition from the dependence on toxic chemicals.
Toxin-free cleaning is a great start, but living chemical-free is a lifestyle. Even among all this science, we can show you how to showcase your principal’s artistic whimsy using living walls using plants that are both beautiful and useful to improve indoor air quality. There are also durable, self-cleaning coatings for surfaces that use the natural UV rays of the sun to clean, deodorize and disinfect the surfaces they coat. With so many options, there’s no limit to what’s possible when you and your principals dreams are bold.
Pure Strategies, LLC
3216 Batavia Ave.
Baltimore, MD 21214